I was reminded of the primary school days; we had a gift exchange and everybody had to drop off one on stage. I actually bought a nice lacquered pen stand and unbelievably picked up a stack of post-its meticulously disguised in a decent piece of wrapping paper. The effort was laudable.
What the retailers have done for the past decade is to wrap the holiday up in ingenious marketing. It doesn’t of course take away the warmth and get-ups with camaraderie and kin, but they give birth to upside down trees.